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03 Sep

Alert marketing - Get Google search results by e-mail

Posted in Internet on 03.09.10

Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest. But Internet marketers can also use Google Alerts to help keep track of what's going on around the net, and even to keep tabs on their direct competition for that matter. ...

02 Sep

How to search your PC with Google Desktop

Posted in Internet on 02.09.10

In this era of Internet, most people are frequent users of computers. Many of us use computers through out the day, accumulating morasses of information in various formats, which include email, digital photo, word document, spreadsheet, presentation file, ebook, article, other downloaded files, music, visited web pages, and many others. We stuff them in multiple folders in our PC. Before we know it, our hard drives become a storeroom of misplaced items. As a result, finding a needed file of ...

31 Aug

Beyond the box with Google's Web API

Posted in Internet on 31.08.10

By Jakob Jelling http://www.sitetube.com Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available. But these features, along with the Google search box, are only available to human searchers, who can type in their ...

30 Aug

Google Analytics

Posted in Internet on 30.08.10

Google Analytics is a product based on the popular web traffic analytics Urchin platform, as a result of Google's earlier acquisition of Urchin. As a surprise to the webmaster community, Urchin's technology, which is one of the most complete and well designed web analytics software in the industry, is being given at no cost to webmasters when they sign up at www.google.com/analytics. This move has raised suspicion as to what are Google's motives and what will be the consequences of Google ...

29 Aug

Ten Steps To A Well Optimized Website - Step 5: Internal Linking

Posted in Internet on 29.08.10

Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your websiteâ''s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases. While this aspect is not necessarily the single most important of the ten steps it can be the difference between first page and second page rankings, and can make all the difference in the world when you are trying ...

28 Aug

Measuring and Tracking RSS

Posted in Internet on 28.08.10

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy. It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed. There are a number of 3rd party providers who focus on ...

27 Aug

Get personal with Google

Posted in Internet on 27.08.10

By Jakob Jelling http://www.sitetube.com Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there. For example, Google's Personalized search offers a fun ...

26 Aug

To the next level with Google Groups 2

Posted in Internet on 26.08.10

By Jakob Jelling http://www.sitetube.com If you haven't visited the Google Labs lately, they have released a beta of Google Groups 2 that you may want to check out. This is Google's answer to Yahoo Groups, and they've added some new features to make their service more useful. For those who don't know, such groups allow anyone to easily and quickly start their own announcement lists and discussion forums. There is no need to install scripts or anything else on a web site, and no technical ...

20 Aug

Search Engine Marketing and Toolbars

Posted in Internet on 20.08.10

b>Website Marketing - Google Toolbar The Google Toolbar is extremely helpful in finding information on pagerank and other important factors concerning Google, it's cache (last viewing) of your site, and directory information. The Google Toolbar is free and can be downloaded here: http://toolbar.google.com Website Research - Alexa Toolbar The Alexa Toolbar seems to be a great tool for website related data such as site stats, user reviews, owner contact information, related links and ...

19 Aug

Picasa.com - Google's new photographic portal

Posted in Internet on 19.08.10

As if Google.com had any problems with acquiring new technologies along comes Picasa.com and helps Google let people share graphics and video for free! Google.com has always been synonymous for giving people what they wanted and best of all for free. Since this recent acquisition, Google continues to snap up quality companies that it feels that is inline with its vision. So what is Picasa.com really? Picasa.com is a free photo organizer that allows you to share your photos with friends and ...